Four in five shoppers would stop shopping with a fashion brand or retailer on ethical grounds. That is the big take-out from a large research-driven white paper I've just written with London Research in association with Trustpilot. It was a really interesting project to be involved with, particularly as it is not just theoretical. Just…
That's what a guy recently asked one of the interviewees in my latest article for The Guardian. Or rather words to that effect. She was paying for fuel after a busy day of putting up 4G antennas only to be asked to double check she had the right fuel pump number. The one she gave…
Wonderful to help Archangel Imaging and UAVAID get a fabulous story in Sifted recently. Sometimes you get a story that's so powerful that not even the media's obsession with COVID-19 can get in the way of seeing it successfully placed. The pitch was part of my communications engagement with Harwell Campus to help get high…
A couple of months before Zoom and Teams took over everyone's work life, I wrote an article for Wired on how to get a productivity boost and take back control of mobile phone notifications. It's easy to imagine the advice back in Q1 is even more pertinent to people working at home in Q2 and…
Earnings on demand allow employees to access up to 50% of the wages they have earned so far that month. But should they, or their employer, pay the transaction fee?
Did you know that UK consumers are wasting more than £14m per week on counterfeit or substandard health and beauty products? In America, it’s $137m per week. Drilling deeper, our research found the big culprit is fake reviews.
How do I pitch my story to a journalist? It’s a common question all journalists are asked at any work or social occasion. It’s the media equivalent of an HR exec being quietly asked by a small business owner how they legally fire a difficult employee, without getting sued. Fortunately, for businesses wondering “how can…
It’s always great to start off with a new title and so getting my first article in The Fintech Times is an exciting development. What nobody could know from reading the article is how much effort it took to put it together. It had long been my belief that the challenger banks (Starling, Monzo and…
How do I get great coverage from a media interview? Just follow these 8 top tips to better interviews, all beginning with P Prepare and plan If you are going into an interview cold, you will never get over what you want to communicate. If you have been given a brief for what the interviewer…
At the start of lockdown, a crucial question was being widely asked. Now that conferences are postponed, how do I generate leads from content marketing. To be honest, the answer is the same whether on lockdown or not, it’s just that when physical events are cancelled, it has become all the more important to address…
