Ethical fashion is future proof

Four in five shoppers would stop shopping with a fashion brand or retailer on ethical grounds. That is the big take-out from a large research-driven white paper I've just written with London Research in association with Trustpilot. It was a really interesting project to be involved with, particularly as it is not just theoretical. Just…

“What’s a nice girl like you doing in a van with ladders?”

women in engineering

That's what a guy recently asked one of the interviewees in my latest article for The Guardian. Or rather words to that effect. She was paying for fuel after a busy day of putting up 4G antennas only to be asked to double check she had the right fuel pump number. The one she gave…

AI in the Sky – drones vs poachers

AI takes to the Sky to protect rhinos from poachers

Wonderful to help Archangel Imaging and UAVAID get a fabulous story in Sifted recently. Sometimes you get a story that's so powerful that not even the media's obsession with COVID-19 can get in the way of seeing it successfully placed. The pitch was part of my communications engagement with Harwell Campus to help get high…

7 Tips to Take Back Control of Mobile Phone Notifications

get a productivity boost by taking control of mobile phone notifications

A couple of months before Zoom and Teams took over everyone's work life, I wrote an article for Wired on how to get a productivity boost and take back control of mobile phone notifications. It's easy to imagine the advice back in Q1 is even more pertinent to people working at home in Q2 and…

The story behind my debut for The Fintech Times

It’s always great to start off with a new title and so getting my first article in The Fintech Times is an exciting development. What nobody could know from reading the article is how much effort it took to put it together. It had long been my belief that the challenger banks (Starling, Monzo and…

8 top tips to better interviews beginning with P

How do I get great coverage from a media interview? Just follow these 8 top tips to better interviews, all beginning with P Prepare and plan If you are going into an interview cold, you will never get over what you want to communicate. If you have been given a brief for what the interviewer…

How can I generate leads from content marketing?

At the start of lockdown, a crucial question was being widely asked. Now that conferences are postponed, how do I generate leads from content marketing. To be honest, the answer is the same whether on lockdown or not, it’s just that when physical events are cancelled, it has become all the more important to address…