Four in five shoppers would stop shopping with a fashion brand or retailer on ethical grounds. That is the big take-out from a large research-driven white paper I've just written with London Research in association with Trustpilot. It was a really interesting project to be involved with, particularly as it is not just theoretical. Just…
Did you know that UK consumers are wasting more than £14m per week on counterfeit or substandard health and beauty products? In America, it’s $137m per week. Drilling deeper, our research found the big culprit is fake reviews.
At the start of lockdown, a crucial question was being widely asked. Now that conferences are postponed, how do I generate leads from content marketing. To be honest, the answer is the same whether on lockdown or not, it’s just that when physical events are cancelled, it has become all the more important to address…
