Ethical fashion is future proof

Four in five shoppers would stop shopping with a fashion brand or retailer on ethical grounds. That is the big take-out from a large research-driven white paper I've just written with London Research in association with Trustpilot. It was a really interesting project to be involved with, particularly as it is not just theoretical. Just…

How can I generate leads from content marketing?

At the start of lockdown, a crucial question was being widely asked. Now that conferences are postponed, how do I generate leads from content marketing. To be honest, the answer is the same whether on lockdown or not, it’s just that when physical events are cancelled, it has become all the more important to address…